Mappiness: Dynamics and Loss Aversion in the Wellbeing of Football Supporters

George MacKerron¹ (with Peter Dolton¹)

1 University of Sussex

By joining Mappiness, which is a large panel of momentary happiness data, to detailed information on British football matches between 2010 and 2017, we are able to identify football supporters and the teams they support. After conditioning on expected results for each match using bookmakers’ odds, match events and match results represent exogenous shocks to these supporters. We show how these events and results affect supporters’ reported momentary happiness, and provide some preliminary, novel evidence of loss aversion.